I'd wanted this product since its release so when I spotted it in the French supermarket it miricaulously made its way into our trolley! I am a big time lover of the Chanel Bronze Universel so was interested to see how it would compare.
I've been using the Bourjois Bronzing Pimer for a good month now so feel I've been able to give it a proper test run. I apply it with my real techniques buffing brush or stippling brush which in my opinion both work great. I've found the buffing brush has so many uses I need to pick up ten more! Although I've heard the expert face brush is also pretty great so maybe that is next in my list, let me know if any of you have tried it.
This product is marketed as a primer but I prefer using it over my make up as a bronzer or on holiday I just used it by itself instead of foundation to even out my skin tone. I usually apply it down my cheeks, temples the usual places you contour, it blends like a dream compared with my powder bronzer and gives a much dewier, healthier finish, perfect for summer. I find it works best for me under a dewy, light coverage foundation such as the YSL touché Éclat, I tried it over Double Wear but found it a lot harder to work with and blend. I have more of an olivey undertone to my skin which is why I think I can get away with more orangey toned products but if you are super pale you may find yourself having to work harder with the product. If you've smelt the powder chocolate bronzer from Bourjois you'll recognise the smell of this one, its sweet yet still subtle enough others won't notice.
In comparison with the Chanel Bronze Universel, I honestly can't pick a favourite. In terms of product they are so similar in texture, in colour with different smells. I find the Chanel easier to apply perhaps as the packaging is larger so its easier to take a brush and swirl it in and apply where as the Bourjois packaging is a lot smaller I find I have to dab my brush instead of swirl. I know the Chanel bronzer is more expensive but you also get more product so the difference isn't as big as you initially think.
My advice is to try the Bourjois Bronzing Primer first and if you do get on with and love it then branch out to the Chanel Beonze Universel as I think you'll love it even more!
As I said I picked mine up in France for €10.95 as apposed to £10 in the UK so it did work out slightly cheaper. I'd recommend looking out for it if you're abroad as every little saving helps!